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Profoto
Profoto Pro 11 animated commercial
The world's fastest camera flash has received an update. 3D film made for the world-renowned Swedish photo equipment company Profoto. We were commissioned to produce an animated commercial showing the benefits of the new flash.
Credits
Client: Profoto
Agency: The Builders Arms
Producer: Jonas Mattsson
3d: Linus Rosenqvist, Kim Nicosia, Mikael Engzell
Sound design: Jakob Oldenburg
For the project, we got CAD-files for the flash that we based the modeling on. We then worked on texturing and camera movements to give the film a more visual expression that goes beyond a mere technical 3d animation. The animated commercial was then used to promote profoto in both social media as well as on their website.
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