H&M Group - Cyber On The Runway
6 videos, 15 minutes of animation, all edited into a quick 59 second reel. In the spring of 2024, we were asked to make instructional videos that all H&M Group employees around the world would enjoy, with fun, clear and engaging imagery.
End customer: H&M
Agency: Ernst & Young, Have it so good
Producer: Ted Malmros (Have it so good), Linus Rosenqvist (Studio Konkret)
Screenplay: Sarah Snavely (Have It So Good)
Production company: Studio Konkret
Art direction: Olle Bergmark
Storyboard: Line Hagsand, Olle Bergmark, Natalia Fedoseeva
Animation: Olle Bergmark, Natalia Fedoseeva, Niklas Artursson, Szymon Brygidyn
Music and sound design: Oldenburg Sounds
Cybersecurity
In spring 2024, we were commissioned to create a series of motion graphic instructional videos for a global online cybersecurity course for H&M Group employees. Our goal was to effectively communicate essential safety principles in a clear, engaging, and visually appealing manner.
We produced six videos totaling 15 minutes of animation, adopting a minimalist 2D style with a predominantly monochrome color scheme of black and white. H&M's iconic red, along with a subtle pink tone, was used for details and accents. To ensure a cohesive experience and reinforce the course's message, we also designed illustrations and looping GIFs for the presentation.
Collaborating closely with Ernst & Young and Have it so good, we ensured that every piece of content was both easy to comprehend and inspiring.
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