Animated Information Film & Motion Graphics
What is an animated information film?
An animated information film – sometimes called an explainer video – is one of the most effective ways to make complex information understandable and engaging. It can explain how a product works, present a service, guide employees through an internal process, or communicate important societal information.
At Studio Konkret, based in Stockholm, we specialize in creating animated informational videos, motion graphics and infographics. Our mission is to combine clear communication with strong visual storytelling so that your message not only reaches the right audience but also sticks with them.
Communicating with animated information films
Over the years, Studio Konkret has produced animated information films and motion graphics for a wide range of clients. Our portfolio includes public organizations such as the Crime Prevention Council and the City of Stockholm, non-profits such as Greenpeace and various sports federations, as well as international corporations like Microsoft, Ubisoft and Sweco.
We understand that each animated information film has its own purpose and audience. A social media explainer video needs to be short, dynamic and visually striking to capture attention on mobile devices. A film designed for a company website or a presentation can be more detailed, with a slower pace and stronger focus on clarity and structure.
Regardless of format, our goal is always the same: to create an animated informational video that communicates your message in a way that is easy to understand, visually memorable and aligned with your brand identity.
Techniques and approaches in motion graphics
There are many different approaches to producing an animated information film. In some cases, a simple infographic-style animation with clean 2D illustrations is enough to make the point. In other cases, advanced motion graphics or fully rendered 3D worlds with environments and characters are the best way to tell the story.
The choice of technique depends on several factors: the type of information you want to communicate, the time frame of the project, the budget, and the platforms where the film will be distributed.
As an animation production company, we make sure that the style of your animated information film or motion graphics video reflects your brand identity and works seamlessly with the rest of your communication. This ensures consistency across campaigns and channels.
The advantages of motion graphics compared to live action
Clarity and understanding
Our expertise lies in making complex information easily understandable and accessible to a wide audience. We use clear and concise messages and visual illustrations to ensure that your information reaches you in a clear and effective way.
Adaptability
We understand that each company has unique needs and goals with its information film. That's why we offer a flexible and adaptable work process that allows you to tailor each film to your specific requirements and wishes.
Great opportunities to arouse interest
By using visually appealing illustrations and visual elements, we are able to capture the viewer's attention and hold it throughout the film. This ensures that your message not only gets through, but also that it is remembered.
You reach out with your information
We work actively to ensure that your information film reaches the right audience in the right way. We are happy to help you with the work on how the film will be published and how the script is designed to reach your target audience.
Cost-effective
Compared to other means of communication, informational films can often be a more cost-effective solution. By using animation and digital techniques, we can create professional and engaging films, cheaper than a live-action production.
Our experience with explainer videos and motion graphics
Studio Konkret has worked with clients across industries, from public authorities to global tech companies. We have produced infographics that simplify data, explainer videos that guide viewers step by step through a process, and motion graphics campaigns that give abstract ideas a clear and modern form.
Our experience covers both short social media clips and longer informational films designed for corporate communication or public awareness campaigns. In every project, we adapt our process to the needs of the client, while maintaining a high standard of animation quality.
By combining creativity, design and technical expertise, we can turn even the most complex subject matter into a visually engaging animated video.
Do you want to know more?
If you are looking for an animation studio in Stockholm to produce animated information films, motion graphics or explainer videos, Studio Konkret is here to help.
We offer full production services – from idea development and scriptwriting to final delivery – and we are always happy to discuss ideas without obligation. Whether you need a short animated explainer for social media or a comprehensive information film for internal or external communication, we are ready to bring your story to life.