Animated commercial
Within Studio Konkret, we have a long and broad experience in producing animated commercials. We offer a complete service where we take care of the entire production, from the basic idea to the finished film, but of course we are equally happy to work with external directors and with projects where there is already a finished script and concept.
Communicating with animated commercials
We at Studio Konkret have produced a large number of animated films over the years. Customers include Swedish as well as international organizations, such as Microsoft, Ubisoft, Sweco and Greenpeace. We are used to producing for all possible platforms, and can help you whether the film is shown on social media, on a website or in traditional media.
Here you can find our previous animated films.
Contact us for inquiries
Send us an email with the button bellow or call us +46 0707-743836
Animation Commercials
Animation in advertising is, of course, closely related to other animated film, and thus there is a diversity of techniques to make use of. What usually distinguishes commercials from other animated films is that it is often a higher tempo and more scenes, since one usually wants to communicate a large amount of information in a limited amount of time.
An animated film can be anything from simple 2D illustrations with very little animation, to more advanced 3D worlds with detailed environments and characters.
The choice of technology should be tailored to the purpose of the film, the time frame available and the overall look of the campaign.
It is also important that the expression and style of the film harmonize with the customer's graphic profile and the other visual elements of the marketing, in order to create a uniform and recognizable aesthetic.
How the film will be shown is also crucial for the choice of technology. For example, films for social media often require higher tempo and clearer visual elements, given that viewers will primarily see them on their mobile devices with smaller screens and shorter attention spans.
Yeah, that's a lot to think about. We are ready to answer your questions without any conditions and to help you explore ideas. Do not hesitate to email or call if you have any concerns.
Advantages of animated commercials
Animation can be a powerful tool to communicate a message or strengthen a brand. Here are some of the biggest benefits of just one animated commercial:
Visually attractive
Through colorful and imaginative animations, we can create a visual experience that captures the viewer's attention in an effective way. It gives us the ability to create aesthetically pleasing stories that engage and impress.
Simplified message
We can help you effectively simplify complex ideas and make them easy for the viewer to understand. That, in turn, makes it possible to quickly and efficiently communicate the desired message without losing the interest of the viewer.
Flexibility
Animated commercials provide a great deal of flexibility when it comes to telling stories and illustrating ideas. We can create amazing worlds or easily simplify complex concepts into something easy to understand and engaging.
Global Availability
An animated commercial can be easily adapted to different markets and languages, making it an ideal solution for companies striving to reach an international audience. Locating an animated film usually requires only the text and any voice to be redone, while traditional advertising requires actors with specific language skills.
Cost-effectiveness
In many cases, animated commercials can be a more cost-effective solution than live-action productions, especially when it comes to creating complex scenes or effects that would be expensive or impossible to film in real life. Technological developments in recent years have made 3D animated films much faster and thus cheaper to render, and it is now possible to create fully photorealistic productions at a fraction of the cost compared to just ten years ago.
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The Process - Animated Commercial
When we receive a request to produce an animated commercial, we follow a clear and proven process that gives you as a customer great influence over the creative direction while always knowing what the film will cost. We use the following steps to ensure a smooth procedure as possible.
Consultation and creative meeting:
We begin with a meeting to understand your organization, goals and vision for the project. Together we discuss ideas, target audience and the desired style for your commercial.
Fixed price:
After the meeting, we present a detailed quotation specifying the scope and costs of the project. If desired, we can also draw up more alternative budget proposals with different levels of ambition.
Planning and script development:
If you do not already have a script ready, we will work together to develop one with a clear and engaging message for your commercial. We also provide a schedule for production.
Animatic:
Before starting the animation, we create a so-called animatic with still images or simpler animations in order to be able to visualize the film in advance. We prefer an animatic to a traditional storyboard as it gives a much clearer overall picture.
Animation and Completion:
Our experienced animators bring your vision to life through an iterative process where you receive regular updates. We have reconciliations at least once a week and continuously try to update and involve you in the process.
Sound Design:
We work with experienced sound and music editors who, in a meticulous and detailed work, amplify the film's message through sounds, voices and music.
Delivery:
When the film is finished and you are satisfied with the result, we deliver the finished commercial in the desired format. We save project files for at least one year for possible future updates.
How much does an animated commercial cost?
The price of an animated film is determined based on many different variables, some of which may not even be known when the order is placed. Because of that, the price of an animated commercial can vary widely, and it's never easy to give an exact price without breaking down the project in detail. Overall, it can be expected that a relatively short 2D animated film will cost around SEK 40,000-60,000, and that a 3D animated film with character animation will be more expensive.
With us at Studio Konkrekt, you always get a quote at a fixed price so that you are aware of all the costs before making a production decision.
Here's a rundown of what primarily affects the price:
Length and number of scenes
A longer film often requires more animation, while a film with many scenes requires more assets in the form of illustrations or 3D models to be produced.
Tech
Overall, 2D animation is cheaper than 3D animation, despite the fact that in recent years 3D animation has become much cheaper to produce. Photorealistic animations, in turn, require much more work and time than a more stylistic film.
Music
If you want specially composed music or an existing commercial song, it costs significantly more than catalog music. Generally, catalog music costs around SEK 4,000-6,000 for a commercial, while specially composed music costs from SEK 20,000 and up, depending on what you are looking for. In recent years, a number of companies have also appeared that provide completely royalty-free music. However, the quality of these is often much lower.
Choice of voice
A famous voice can have a big impact on a brand's identity, but you have to expect that it also costs more than the voice of a voice-over artist. The price of votes is often determined by how the film will be distributed and for how long. For distribution in Sweden for 3 years, you can expect a cost of somewhere between 6,000-10,000 SEK if you use a voice over artist.
